To meet the demand for a white-labeled version of the FreightExchange (FE) platform, users can customise the FreightExchange functionalities to appear as their own branded platform. This includes using a customer-specific URL and incorporating their customer's logo and color scheme across the platform. 

Additionally, users can manage multiple sub-accounts under their main account, enhancing the ability to maintain brand consistency while utilising FE's robust features. This setup allows for a seamless integration of FE's capabilities with the user's brand identity.

Setting Up Your Custom Branded Platform Overview

To activate a custom branded platform:

1. Sign up an account. Note: If you have an existing account, proceed to step 2.
2. Contact our team here or email to sales@freightexchange.com.au to enable this feature. Note: There is a cost associated with this feature.

Once the custom branded platform is enabled in FreightExchange, a "Branded Platform" button is added to the Account settings. This enables users to customize their portal view to align with their company’s branding guidelines. This kind of customization can greatly enhance user engagement by providing a familiar and branded experience.

Pre-requisite:

DNS configuration

• Please go to your DNS provider.
• Add a CNAME record for the URL which will be your white labelled URL
• Enter the redirection value as portal.freightexchange.com.au

To set up custom branded platform:

1. Login to your account.
2. Navigate to "Settings".
3. Under the Accounts section, click on "Branded Platform". It will open a pop-up with all the details which are required to configure a Branded Platform.
4. Add your company logo, URLs, brand colours, and your company's support email address.  (Note: You may refer to the sample images at the end of this article to see how these settings apply to your branded platform)
   
   • White Label App URL - The URL configured in the DNS provider. 
   • Website URL - this is the URL to your company's website
   • Primary Brand Color - this is the main color applied to your branded platform.  For better experience, we recommend setting a dark color on this part.  Setting this to white will result to the texts not being visible since they will be the same color.
   • Secondary Brand Color - this is the secondary color applied to your branded platform.  It is recommended that a contrasting color to that of your primary brand color is set on this part. 
   • Company Logo - this is the company logo that will be placed on the top left corner of the branded platform.  It should be transparent logo.
   • Favicon - this is the icon shown on the tabs whenever you open your portal on a browser
   • Support email - specify the company email address where your customers' enquiries should be received
     
5. Click "Save".

To set up custom branded tracking, click this link.

Step by Step Guide To Setting Up Your Custom Branded Platform

Pre-requisite:

DNS configuration

• Please go to your DNS provider.
• Add a CNAME record for the URL which will be your white labelled URL
• Enter the redirection value as portal.freightexchange.com.au

To set up custom branded platform:

1. Sign-up or Login to FreightExchange platform with your credentials

2. Navigate to "Settings"

3. Under the Accounts section, click on "Branded Platform"

4. Add your company logo, URLs, brand colours, and your company's support email address. 

6. Click "Save"

See sample platform pages for the above sample settings: