To meet the demand for a white-labelled version of the FreightExchange (FE) platform, users can customise the FreightExchange functionalities to appear as their own branded platform. This includes using a customer-specific URL and incorporating their customer's logo and color scheme across the platform. 

Additionally, users can manage multiple sub-accounts under their main account, enhancing the ability to maintain brand consistency while utilising FE's robust features. This setup allows for a seamless integration of FE's capabilities with the user's brand identity.

Setting Up Your White Labelled Platform Overview

To activate White Label, follow these steps:

1. Login or Sign up
2. Subscribe to the premium white label feature

Once the White Labelled platform is enabled in FreightExchange, a "White Label Platform" button is added to the Account settings. This enables users to customize their portal view to align with their company’s branding guidelines. This kind of customization can greatly enhance user engagement by providing a familiar and branded experience.

Pre-requisite:

DNS configuration

• Please go to your DNS provider.
• Create a CNAME record for the URL which will be your white labelled URL
• Point the CNAME to your White Label App URL xyz.freightexchange.com.au    
• Wait an hour or more for it to propagate
• Check that your domain and subdomains have a valid certificate

To set up White Label platform:

1. Login to your account.
2. Navigate to "Settings".
3. Under the Accounts section, click on "White Label". It will open a pop-up with all the details which are required to configure your brand
4. Add your company logo, URLs, brand colours, and your company's support email address.  (Note: You may refer to the sample images at the end of this article to see how these settings apply to your branded platform)
   
   • White Label App URL - The URL configured in the DNS provider. 
   • Website URL - this is the URL to your company's website
   • Primary Brand Color - this is the main color applied to your branded platform.  For better experience, we recommend setting a dark color on this part.  Setting this to white will result to the texts not being visible since they will be the same color.
   • Secondary Brand Color - this is the secondary color applied to your branded platform.  It is recommended that a contrasting color to that of your primary brand color is set on this part. 
   • Company Logo - this is the company logo that will be placed on the top left corner of the branded platform.  It should be transparent logo.
   • Favicon - this is the icon shown on the tabs whenever you open your portal on a browser
   • Support email - specify the company email address where your customers' enquiries should be received
     
5. Click "Save".

For instructions on how to set up Branded tracking, click this link.

Step by Step Guide To Setting Up Your White Label Platform

Pre-requisite:

DNS configuration

• Please go to your DNS provider.
• Create a CNAME record for the URL which will be your white labelled URL
• Point the CNAME to your White Label App URL xyz.freightexchange.com.au   
• Wait an hour or more for it to propagate
• Check that your domain and subdomains have a valid certificate
  
  

To set up White Label platform:

1. Sign-up or Login to FreightExchange platform with your credentials

2. Navigate to "Settings"

3. Under the Accounts section, click on "White Label"

4. Add your company logo, URLs, brand colours, and your company's support email address. 

6. Click "Save"

See sample platform pages for the above sample settings: